I help improve collaboration amongst teams delivering real results through greater strategic alignment and optimized design delivery. From scrappy startups to Fortune 50 giants, I’ve worked across industries like tech, retail, education, insurance, and finance — always focused on making meaningful impact.
With a track record leading high-visibility initiatives, and solving complex problems, I’ve successfully reduced delivery timelines, scaled teams, and delivered on measurable outcomes.
I can help your business in the following areas:
High-performing Sr. Manager, Enterprise UX, scaling, leading and optimizing team performance with Product and Engineering partners across the complex space of Merchandising. Rapidly designing digital tools to support Pricing, Assortment, Space and Merch Services.
Service Design leader and critical contributor to the strategic design work that influenced the $1.3B acquisition of TrueBill (now Rocket Money), showcasing the value of human-centered design in driving business growth at the #1 mortgage broker in the nation.
Managed and mentored a multidisciplinary teams across large-scale CX transformation initiatives. Highly impactful and influential in the design of operations leveraging Human-Centered Design practices, advancing growth and retention initiatives across the #1 auto insurance company in the nation.
Shaped a high-profile mobile training program, by organizing leaders across the organization around the capabilities that would drive engagement in the companies Agent training program. Reducing delivery time by 3 months, and introducing to over 1,500 corporate staff and 90,000+ field sales representatives.
Served as the first Director of UX at a fast-growing SaaS startup, establishing foundational UX research and design practices for a 40+ person Association Management System (AMS) platform.
Spearheaded the design, development, and successful launch of the company’s first B2C e-commerce experience, delivering a mobile-responsive platform with 80+ configurable products. Defined the strategic vision for online sales, marketing integration, and user flows—resulting in a 6x increase in monthly revenue (from $5K–$10K to $30K–$50K).
Design digital products and marketing solutions for various clients including companies like Fruit of the Loom and Coke.
Led major e-commerce redesigns across home, product category, and detail pages, improving usability and contributing to Internet Retailer Hot 100 awards in 2010 and 2013. Designed and launched the Ballard Plus iPad app, completing four iterations between 2011–2012, and enhancing customer engagement across channels.
Delivered multichannel marketing experiences through design and front-end development for one of the nation’s largest printing and marketing firms. Designed and developed targeted landing pages, microsites, and email campaigns supporting lead generation, content promotion, and client engagement.
